You can use coalesce with more than two parameters, as shown below:SELECT
COALESCE (pg.Parent,pg.Vendor_group,RTRIM(ve.EnglishNm), ve.VendorNm) AS [Vendor Parent],
COALESCE (pg.Vendor_group,RTRIM(ve.EnglishNm), ve.VendorNm) AS [Vendor Group],
COALESCE(RTRIM(ve.EnglishNm), ve.VendorNm) [Vendor Name]