Here is one wayDECLARE @ShipLog TABLE (REGION VARCHAR(4), COPIES INT)
INSERT @ShipLog VALUES
('0444', 1),
('3176', 3),
('5602', 1)
SELECT *
FROM @ShipLog
-- BEGIN TRAN
UPDATE @ShipLog
SET Copies = Copies + (SELECT COPIES FROM @ShipLog WHERE REGION = '0444')
WHERE REGION = '3176'
UPDATE @ShipLog
SET Copies = 0
WHERE REGION = '0444'
--COMMIT TRAN
SELECT *
FROM @ShipLog